RedZed extends major partner agreement with Melbourne Storm

04 Mar 2025

5 read min

More than a deal. More than a team. A history-making partnership.

We are thrilled to share that RedZed has renewed its major partner agreement with Melbourne Storm for another three years, extending our support of this mighty club to the end of the 2028 season!

This takes our partnership to nine seasons, making RedZed Storm’s longest-standing and most significant major partner. Our logo will remain in prime position on the famous purple jersey until at least the end of 2028.

Founded in 1998, Melbourne Storm is arguably the NRL’s most widely supported team. The club has played in a total of 11 grand finals during the club's 25-year history, missing the finals on only three occasions.

To celebrate the partnership's success and to kick off the 2025 NRL season, we are giving away 15,000 rally towels to Storm fans attending Storm’s Round 1 clash against the Parramatta Eels at AAMI Park on Sunday, March 9, 2025.

We’re also giving away $5,000 in prize money to a lucky fan attending Sunday’s game. The winner will be revealed during half-time.

RedZed Managing Director Calvin Cordle said: “We are delighted to renew our major partnership agreement with Melbourne Storm for another three years, extending our support to the end of the 2028 season.

Our partnership continues to be successful because we share similar values and a like-minded culture. RedZed values integrity, courage, effort, and respect —qualities that Storm exemplifies on and off the field. These same principles drive self-employed Australians and small business owners, the people we are proud to support at RedZed.

RedZed has partnered with Storm on numerous projects on and off the field since the partnership commenced in 2020. These include community initiatives, professional development events and fan activations. We have also donated more than $100,000 to Storm-partnered charities.

Melbourne Storm CEO Justin Rodski said: “We’re thrilled to renew our major partnership with RedZed. Their support has been outstanding in helping us achieve sustained success both on and off the field, and we’re immensely proud of the strength of the relationship and the initiatives we have delivered together.

Having their support over the last six years has been incredible; we’ve tackled some great challenges and enjoyed some special moments together. We look forward to what we can achieve over the next three years in what is fast becoming one of the most successful partnerships in our sport.

Since 2020, RedZed has shared some incredible moments with Storm —two grand final appearances and a premiership win, plus remaining united throughout the challenges of COVID.

We’re certain the next four seasons will be packed with countless memorable moments, and we can’t wait to be there for every single one of them.

Written by

Ellen Brennan

Senior Content and Communications Manager

We’re proud to partner with Melbourne Storm, both on and off the field. While our logo is featured on their jersey, our collaboration goes beyond that, including digital projects, fan initiatives, and professional development events.

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